From Small Scale to Front Page: 6 Weeks of Exclusive 1-2-1 PR Guidance
The High-Touch PR VIP One-To-One 6-Week Package With Amy Merrywest
The ultimate VIP PR experience
For highly motivated business owners who want to learn and implement a high-level PR strategy to drive forward business growth, lead generation and sales, using the unrivalled power of 1-2-1 learning, done-for-you strategy and expert guidance with PR Strategist, Amy Merrywest. Plus you and your brand will be supported by hand-selected experts in marketing.
Sound Familiar?
Do you hunger for the next 6 or 7-figure breakthrough, powered by PR mastery?
Picture your business surging into the next financial milestone, fueled by the strategic prowess of PR.
Are you ready to dominate the spotlight and become THE go-to authority in your niche? Imagine having a magnetic presence, pulling industry attention toward you as the undisputed source of expertise, the ultimate solution-provider.
Are you eager to seize the reins of your PR narrative and take charge of your own brand's story?
Do you want to harness the power of PR yourself before considering high-price agency outsourcing?
Here's Why This Is Just What You Need:
Getting to the next 6 or 7-figure breakthrough, with PR needs a business strategy behind all the coverage and shiny features. The framework you'll receive is designed to grow your leads list and generate sales. This is NOT just vanity PR.
You'll have the tools to become THE go-to authority in your niche. You have an undisputed source of expertise meaning people think of you instantly when they need help and you'll never need to justify your prices again!
You'll seize the reins of your personal brand with a masterful 12-month strategy, meticulously crafted by ME, that will powerfully present your expertise and unique value to the world, exactly as you envision.
Empower your brand with agency-level PR results. I'll provide you with the tools and strategies to get top-notch national press coverage—at a fraction of the cost of a monthly agency retainer.
Implementing the kind of PR strategy
that moves you from ‘known’ to ‘THE person to go to’ requires the following:
A deeper level of PR understanding — understanding the true wants and needs of journalists and discerning what genuinely breaks through the noise.
A results-driven marketing strategy that works in harmony with your PR plan to ensure you are using PR to make money and grow your business. (PR is not just a vanity metric and a good supporting marketing plan will ensure you a great ROI).
“The tech correspondent at The Times emailed me to ask me to comment on the new TikTok well being features, and I was featured in The Times on Thursday. Very happy and very excited!”
— Jess Chalmers
“The tech correspondent at The Times emailed me to ask me to comment on the new TikTok well being features, and I was featured in The Times on Thursday. Very happy and very excited!”
— Jess Chalmers
“I promoted the TV interview everywhere and it garnered amazing support from my audience and helped me to get more eyes on my content for weeks afterwards.”
— Kelly Cookson
“I promoted the TV interview everywhere and it garnered amazing support from my audience and helped me to get more eyes on my content for weeks afterwards..”
— Kelly Cookson
TESTIMONIALS
Words from my students
“I literally know exactly what to do in order to get in front of the right people.
I have run a photography business for 10 years but it’s never reached the heights I’d wanted and I believe part of the reason is I never even considered PR as having a role. I’m on it now like a woman on a mission!”
Louise
Photographer, UK
“Amy explained to me how do a press release so simply, it blew my mind! I wrote and sent one the very same day and got featured in the local press that week.
Everyone I know saw it, and my website traffic that week went up about 3000%!”
Rosie Bradford
Singing Coach, UK
“I’ve just discovered that I was featured in The Independent! I’m a bit late to the party as it was published at the end of November, but I just wanted to say a huge thank you to Amy Merrywest. I’d never have had the confidence to contact a journalist before!”
Deborah Denyer
Leadership & Career Coach, UK
Hi! I'm Amy Merrywest
and I love PR. I love getting great press coverage for my clients, I love seeing them on TV and watching their businesses grow AND I love it when my students get themselves featured on a national platform and they’re lost for words!
Because I've been teaching DIY PR strategy for years, I can say with total confidence that you don't need a high-priced publicist to score big wins. I'm talking about locking down those national magazines, newspapers and TV shows and beyond. Trust me, it's all within your grasp.
And why am I SO CONFIDENT that I'm the one to show you the ropes?
Number one: I understand EXACTLY how to teach business owners to create epic PR strategies in a totally manageable way. I've taken students from square one to becoming thought leaders in their industries – and that's my zone of genius.
Secondly, I've got the insider knowledge to transform PR into a moneymaking system and lead-generator. While others might treat PR like a shiny toy, I'm here to make sure you're not leaving a mountain of cash on the table by missing out on monetising your strategy.
So, if you're ready to own the spotlight and add some seriously good PR to your arsenal, then this is FOR YOU!
This 1-2-1 is not about just getting a few bits of press and hoping it will make a difference. It’s about uncovering the secret of using PR to really grow your reputation and make sales!
The secret's in the six-step process...
And here's the six-step process:
STEP 1:
2 hours of 1-2-1 Learning with me
We'll begin with an in-depth, personalised lesson with me in an exclusive 1-2-1 sessions on Zoom. Before this and to ensure the lesson is fully tailored to your unique business, I will thoroughly research your brand and present you with real-life examples and insights drawn directly from my research, all designed to craft a potential PR strategy best suited for your biz. Together, we'll master the art of pitching compelling stories and delve into the fundamental components of successful PR. This isn't just training; it's a specialised collaboration for high-performance PR tailored uniquely for your business.
STEP 2:
PR Plan Build Done-For-You
Building on our in-depth discussions and my thorough research into your brand, I'll then craft a tailored 12-month PR plan, leveraging my expertise in the press and podcast domains. This isn't merely a generic strategy; it's a meticulously crafted roadmap that you can follow step by step. Imagine it as if I'm by your side, guiding your PR strategy for an entire year! I know you've got a busy schedule so this plan is designed to integrate seamlessly into your day-to-day, ensuring that implementing each step feels intuitive and effortless. With this plan, you won't just be learning PR; you'll be living it, with expert guidance every step of the way.
STEP 3:
Co-Working & Inspiration
Throughout your time in the programme, you will have FREE access to my Press Room PR membership. Enjoy full access to our virtual PR co-working spaces, twice-weekly PR prompts delivered directly to your inbox, and to top it off, I'll take the reins and personally pitch on your behalf – every single week. It's all about amplifying your experience and results! The two best things about this part:
1) Members highly value the interactive co-working calls, where they can instantly ask me questions or have their work reviewed. For more in-depth guidance, 1-2-1 breakout rooms are available to tackle any challenges.
2) Every pitch sent my way receives personalised feedback. This ensures members refine their skills weekly, learning from tangible examples of areas needing improvement.
STEP 4:
Voxer support
You'll also benefit from 6 weeks of Voxer support. This ensures you have a direct line to me for real-time queries, allowing for on-the-fly guidance whenever you need it. It's like having a PR expert in your pocket, ready to assist and advise at a moment's notice.
Step 5:
Your 6-Week 1-2-1 Follow Up Call
Six weeks after our initial session, once you've begun executing the early stages of your 12-month plan, we'll reconvene for another dedicated hour on Zoom. This is our time to address any lingering questions, spark new brainstorming sessions, and polish any pitches you've crafted. By the end of this session, you'll be armed with confidence, feeling ready to conquer the PR world with confidence!
And The Powerful Lessons In Marketing That Make Your PR Wins Into A Sales Tool:
Step 6:
Lesson: Leveraging your PR with an email marketing strategy for sales.
Once you are in the full swing of things you'll have access to a very powerful training that will take a deep dive into how to leverage your PR achievements with the marketing expertise of Emma Horner. Recognised as a beacon in the marketing realm, Emma will guide you on how to amplify your PR successes, enhancing your brand reputation and driving sales.
Emma's session will dive into:
1) Crafting persuasive copy that resonates and compels action.
2️) A 10-day launch blueprint enriched with firsthand experiences, ensuring each PR win is strategically utilized.
3️) Techniques to harmoniously integrate your PR accolades into email marketing campaigns, bolstering both brand credibility and sales conversions.
Meet The Guest Experts
Presenter, Nichi Hodgson has featured on BBC Radio 4, BBC World Service and Virgin Radio. She is a regular guest on BBC Radio 2, The Jeremy Vine Show, Sky News and GB News.
Nichi will be teaching how to pitch for those gold-standard TV & radio appearances.
— TV & Radio
Hannah Fearn is a newspaper reporter, feature writer and editor with two decades experience in UK newsrooms.
She is the former comment editor of The Independent and The iPaper, and previously worked for The Guardian.
She is now a freelance journalist and columnist and will be teaching what journalists and editors look for in expert content.
— Expert Comment & Columns
Journalist name and publication
Journalist name and publication
Amplifying Your Coverage On Social Media with Guest Expert Heather Rose @ Pink Fizz Social
And here's the six-step process:
STEP 1:
2 hours of 1-2-1 Learning with me
We'll begin with an in-depth, personalised lesson with me in an exclusive 1-2-1 sessions on Zoom. Before this and to ensure the lesson is fully tailored to your unique business, I will thoroughly research your brand and present you with real-life examples and insights drawn directly from my research, all designed to craft a potential PR strategy best suited for your biz. Together, we'll master the art of pitching compelling stories and delve into the fundamental components of successful PR. This isn't just training; it's a specialised collaboration for high-performance PR tailored uniquely for your business.
STEP 2:
PR Plan Build Done-For-You
Building on our in-depth discussions and my thorough research into your brand, I'll then craft a tailored 12-month PR plan, leveraging my expertise in the press and podcast domains. This isn't merely a generic strategy; it's a meticulously crafted roadmap that you can follow step by step. Imagine it as if I'm by your side, guiding your PR strategy for an entire year! I know you've got a busy schedule so this plan is designed to integrate seamlessly into your day-to-day, ensuring that implementing each step feels intuitive and effortless. With this plan, you won't just be learning PR; you'll be living it, with expert guidance every step of the way.
STEP 3:
Co-Working & Inspiration
Throughout your time in the programme, you will have FREE access to my Press Room PR membership. Enjoy full access to our virtual PR co-working spaces, twice-weekly PR prompts delivered directly to your inbox, and to top it off, I'll take the reins and personally pitch on your behalf – every single week. It's all about amplifying your experience and results! The two best things about this part:
1) Members highly value the interactive co-working calls, where they can instantly ask me questions or have their work reviewed. For more in-depth guidance, 1-2-1 breakout rooms are available to tackle any challenges.
2) Every pitch sent my way receives personalised feedback. This ensures members refine their skills weekly, learning from tangible examples of areas needing improvement.
STEP 4:
Voxer support
You'll also benefit from 6 weeks of Voxer support. This ensures you have a direct line to me for real-time queries, allowing for on-the-fly guidance whenever you need it. It's like having a PR expert in your pocket, ready to assist and advise at a moment's notice.
Step 5:
Your 6-Week 1-2-1 Follow Up Call
Six weeks after our initial session, once you've begun executing the early stages of your 12-month plan, we'll reconvene for another dedicated hour on Zoom. This is our time to address any lingering questions, spark new brainstorming sessions, and polish any pitches you've crafted. By the end of this session, you'll be armed with confidence, feeling ready to conquer the PR world with confidence!
And The Powerful Lessons In Marketing That Make Your PR Wins Into A Sales Tool:
Step 6:
Lesson: Leveraging your PR with an email marketing strategy for sales.
Once you are in the full swing of things you'll have access to a very powerful training that will take a deep dive into how to leverage your PR achievements with the marketing expertise of Emma Horner. Recognised as a beacon in the marketing realm, Emma will guide you on how to amplify your PR successes, enhancing your brand reputation and driving sales.
Emma's session will dive into:
1) Crafting persuasive copy that resonates and compels action.
2️) A 10-day launch blueprint enriched with firsthand experiences, ensuring each PR win is strategically utilized.
3️) Techniques to harmoniously integrate your PR accolades into email marketing campaigns, bolstering both brand credibility and sales conversions.
Meet Emma
Emma Horner, a seasoned marketing professional, will lead a session teaching you the ins and outs of creating a powerful email marketing strategy that leverages your PR wins.
She will focus on how to effectively incorporate your PR achievements into this strategy to boost engagement and ultimately, drive sales.
Meet Emma
Emma Horner, a seasoned marketing professional, will lead a session teaching you the ins and outs of creating a powerful email marketing strategy that leverages your PR wins.
She will focus on how to effectively incorporate your PR achievements into this strategy to boost engagement and ultimately, drive sales.
"I did Amy’s 2-day DIY boot camp, last month….. and the actions from that resulted in this article!! Next stop Forbes!!!
Thank you Amy for your no-nonsense, easy-to-do approach to PR!"
— Emma McElhinney, Team EMW Nutrition
When someone recently asked me why I like teaching PR to serviced-based business' so much, my response was simple and resounding: I love teaching this kind of PR because the coverage that it generates in the press and on podcasts is so sought after by journalists and podcast hosts that it's like tapping into a brand-boosting publicity generator!
In fact, If you put in the work I KNOW you WILL be featured before the end of the first six-weeks!
I'll eat my socks if you don't.
"Since entering Amy 's World; and as a direct result, I have had a story published in The Independent and then yesterday, another story published, this time, in The Times 
"
— Helen Phipps Watson, Serenity Respite Care
What You'll Learn
Understanding How To Appeal To Journalists
Creating Press-Worthy Stories
Effective PR Planning That's Simple & Mega Effective
Finding Journalists & Pitching To Them
Harnessing The Unrivalled Power Of Podcasts
Leveraging Your PR Results for Sales & Leads
What You'll Get
2 x one-to-one Lessons With Amy
Your Entire 12-month Strategy Mapped Out By Amy
8 x Free PR Group Co-Working Calls With Q&A
4 x Invites To Send Amy Your Pitch To Be Distributed
1 x Pre-Recorded Lesson With Marketing Pro On How To Use Your PR In Marketing Sales
Six Weeks Of Voxer Support - I'll Be In Your Pocket Whenever You Need Me
A Past Student Review With Jess Chalmers On Becoming Sought After By the Press
"I tasked Amy with helping me build my profile as a thought leader in online entrepreneurship, focussing on my specialisms of marketing and mindset.
Within just a few weeks, Amy secured me a spot on national live TV to share how I built my business and grew it to 6-figures working just 20 hours a week.
The live interview on GB News was perfectly aligned with my key messages and being able to talk about my successes and how I support other entrepreneurs on this scale was an incredible experience.
I promoted the TV interview everywhere and it garnered amazing support from my audience and helped me to get more eyes on my content for weeks afterwards. The recording now sits proudly on my website, showing potential clients and partners that I’m a serious contributor to the conversation around female entrepreneurship and what it looks like to be “successful”.
There’s no way I would have secured this opportunity without Amy. I doubt I would’ve pushed myself to do live TV but with Amy’s encouragement and support - I did it!"
— Kelly Cookson, Cheer Up Marketing
The key to success lies in consistent implementation, with just 2 hours a week.
This package equips you with essential tools and resources to build and execute a PR strategy and to ensure accountability, you gain complimentary access to my exclusive PR co-working membership. This means you'll work for 2 hours a week, with me, all at no extra cost.
You'll Come Away With All The Tools You Need To Use PR To Make Sales And Grow Your Reputation & Following
PR is more than just getting a headline—it's a vital tool for steady business and reputation growth. It's about using powerful tools alongside a smart business strategy to build your presence into a consistent, respected voice in your industry.
This isn't about one-time wins; it's about creating a legacy of expertise and success.
Secure Your Place Now
Pay In Full
£997
Top features
- 1 x 2hr One To One On Strategy
- 1 x 1hr One To One To Refine
- 8 x 1hr Group PR Co-Working Sessions
- 1 x Pitch Distribution To Journalists Done By Me
- Twice - Weekly PR Prompts To Your Inbox for Six Weeks
- 1 x 1hr Lesson On Leveraging Your PR In Your Marketing Sales
- 6 Weeks Of Voxer Support From Me
Pay In Two
2 x £499
Top features
- 1 x 2hr One To One On Strategy
- 1 x 1hr One To One To Refine
- 8 x 1hr Group PR Co-Working Sessions
- 1 x Pitch Distribution To Journalists Done By Me
- Twice - Weekly PR Prompts To Your Inbox for Six Weeks
- 1 x 1hr Lesson On Leveraging Your PR In Your Marketing Sales
- 6 Weeks Of Voxer Support From Me
Pay In Three
3 x £333
Top features
- 1 x 2hr One To One On Strategy
- 1 x 1hr One To One To Refine
- 8 x 1hr Group PR Co-Working Sessions
- 1 x Pitch Distribution To Journalists Done By Me
- Twice - Weekly PR Prompts To Your Inbox for Six Weeks
- 1 x 1hr Lesson On Leveraging Your PR In Your Marketing Sales
- 6 Weeks Of Voxer Support From Me